InTucker Magazine

Business of the Month – Black Elephant Designs

She gets it from her mama and her grandma.

From a young age Brittiany Hubbard’s mother and grandmother influenced her to be the woman she is today. Hubbard is a business minded woman with a strong sense for fashion that’s been honed over the lives of three generations of stylish women. That sense of fashion led Hubbard to create Black Elephant Designs, a clothing company with a focus on maternity wear.

Growing up Hubbard looked up to her mother who was always well dressed and working for corporate America. “I always wanted to be a businesswoman now that I think about it because I would carry a briefcase to school and wear penny loafers,” Hubbard said. “I always wanted to be just like her.”

Hubbard’s grandma taught her about fashion and sewing. In her adolescent years, her grandma used to take her to the pattern store and sit her down to view all the patterns and fabrics. This helped her find her passion for fashion. The young girl grew up and went to school to learn more. She earned her BFA in Fashion Design at the Art Institute of Atlanta in 2017.

For her senior project she created maternity wear. Hubbard wanted to take her designs in this direction because she had a desire to cater to women going through pregnancy.

“I like to see it when women say, ‘Oh this feels good, it looks good,’” Hubbard said, “because when you are pregnant you don’t always feel your best. You are gaining weight, sometimes you lose certain aspects of your beauty…Clothes may not feel comfortable. There is a whole lot that goes into it, so if I can make a woman feel beautiful at the end of the day, that is what really matters.”

Hubbard founded Black Elephant Designs in 2018 and had to pivot when Covid hit two years later. During that time she began designing masks, which expanded her portfolio. Soon another major change occurred: the entrepreneur moved her company to Tucker in 2021.

Since making the move to Tucker, Hubbard has enjoyed the change. She likes the location, she loves the smalltown feel Tucker offers, her customers are friendly and she enjoys the supportive community of Tucker.

Black Elephant Designs has come a long way and overcome multiple challenges, which Hubbard attributes to her strong support system. She admits she is blessed with good people around her.

One of Hubbard’s blessings is her righthand man Byung Yoon, her Director of Manufacturing. Yoon brings a wealth of experience from working on Michelle Obama’s inaugural gown, working with Proenza Schouler and Tommy Hilfiger to working at Fashion Week. Hubbard says he helps her get the look she is imagining whenever she creates her pieces.

With her talent and support Hubbard has proven to be a successful businesswoman. Visit Black Elephant Designs for stylish, comfortable maternity wear and see just what Hubbard learned from the women who came before her.